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You've heard them more times than you would like to remember. The banal on-
hold message. So stoic, so unimaginative. You'll hear the worst ones when you
call your credit card company, or even your utilities company. Most are
voiced by "talent" who always "wanted to get in the business." Are you sure
this is first thing that you want your customers and clients to hear?
SoundByte uses the same talent for corporate on- hold messages that we use
for radio or television voice-over work. Your business probably gets a
minimum of 100-200 calls a day. If you're a larger business the number of
calls a day reaches into the thousands. Each caller will probably be on hold
between 10 and 30 seconds. Every caller on-hold is an opportunity to promote,
to sell or to generate good public relations about your company. Wouldn't you
like to have a salesperson with that many contacts every day? Do you want to
waste the opportunity on an amateur or insignificant on-hold message? Make it
count. Let SoundByte create your corporate on-hold message and make it as
convincing as your best salesperson.
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